Each new post follows a certain style, so anyone visiting your profile page sees a grid of content that looks visually similar. In this guide, we’ll share the different types of grid layouts and, more importantly, how to choose an Instagram theme that suits your business best.Īn Instagram theme is the visual aesthetic you keep in mind when posting new content to your profile. Potential followers know exactly what to expect if they allow your content into their feed, which is a strong incentive for them to follow and keep following. And posts that fit within a similar theme typically provide that steady, visually appealing content.

Instagram is a visual-heavy platform, so it makes sense that people following brands want to see visually appealing content. While there is no best practice for convincing people to hit “follow”, there is one thing that could influence them: an Instagram theme. Visitors to your profile form their first impression quickly, and they’ll either be nudged to hit the “follow” button or head back to the previous page.

The same applies to your business’s Instagram profile. You never get a second chance to make a first impression.

Instagram grid samples